A key component of any marketing and communications plan is research. In order to develop a market niche or competitive advantage, organizations need to understand their strengths and weaknesses, and the opportunities and threats to their business and operations.
A good research plan and market analysis focuses on the industry, the competition, local and international politics and regulation, public opinion, demography, environmental constraints, supply chains, the role and impact of technology, and economic conditions including monetary and fiscal policy, and finally culture.
Creative Earth can provide comprehensive or custom a-la-cart market studies, business plans and strategies, include Strengths, Weakness, Opportunities and Threats (SWOT), and Political, Economic, Social, Technological, and Environmental (PESTE) analyses, to help clients adapt to their specific market, industry, and country of operation, and successfully provide the products and services customers and citizens want and need.
Contact us today to develop your research plan for success!